Josie Maran Coconut Watercolor Eyeshadow Beach Sand and Rio de Rose Gold review and swatches.

Josie Maran Coconut Watercolor Eyeshadow Beach Sand and Rio de Rose Gold.

Josie Maran Coconut Watercolor Eyeshadow Beach Sand and Rio de Rose Gold.

Josie Maran Coconut Watercolor Eyeshadow Beach Sand and Rio de Rose Gold ($18 USD/ 4.7 ml) are the newest creations from the “Luxury with a Conscience” creator/brand, Josie Maran.  Her line of paraben, sulfate, phthalate-free products are among the best in the business.  These new “bi-phase” liquid eye shadows promise to deliver hydration, long-lasting wear and healthier looking lids.  Could I resist these claims?  No.  Will I fall in love?  You’ll see.

According to josiemaran.com:

50% Coconut Water, 100% Hydration. Like a refreshing sip of coconut water for your eyes, this pigment-packed liquid shadow instantly makes eyes look and feel more hydrated. It has two layers: one layer of fresh Coconut Water, and one layer of Argan-infused pigments that instantly give eyes a more youthful appearance.  Comes in six colors:

  1. Playa del Pink– shimmering light pink
  2. Rio de Rose Gold– shimmering pink gold
  3. Polynesian Purple– shimmering violet
  4. Rainforest Green– shimmering emerald
  5. Beach Sand– shimmering light bronze
  6. Bora Bora Bronze– shimmering deep bronze
Josie Maran Coconut Watercolor Eyeshadow Beach Sand and Rio de Rose Gold.

Josie Maran Coconut Watercolor Eyeshadow Beach Sand and Rio de Rose Gold.

Josie Maran Coconut Watercolor Eyeshadow Beach Sand and Rio de Rose Gold swatches.

Josie Maran Coconut Watercolor Eyeshadow Beach Sand and Rio de Rose Gold swatches.

The Pros to Josie Maran Coconut Watercolor Eyeshadow:

  1. Gorgeous metallic foiled colors.
  2. Unbelievably pigmented, very little product is needed to achieve supreme color payoff.
  3. Incredibly lightweight cooling texture.
  4. Lasts 12 hours+ with a primer.
  5. Zero color transfer or creasing with a primer.
  6. Applies smoothly with a variety of tools (fingers, brushes and/or applicator).
  7. Smooth, intensely pigmented, long-lasting formula makes for an outstanding eyeliner.
  8. Can be used as a base for powder eyeshadows to add dimension.
  9. Beach Sand looks amazing on medium to darker skin tones.
  10. Rio de Rose Gold would look amazing on lighter complexions and those with smaller lid space.
  11. Amazing amount given, considering you only need a tiny amount for one application, one bottle is sure to last for years.
  12. Removes cleanly with minimal effort.
  13. Formulated without parabens, sulfates or phthalates.

The Cons to Josie Maran Coconut Watercolor Eyeshadow:

  1. An incredible amount of shaking is required to completely dislodge the pigment from the base of the bottle to mix with the liquid portion.  When you hear the tiny agitator beads (similar to those in nail polish) moving around in the bottle (which takes awhile), then you know the solution is properly mixed.
  2. Not the best choice during busy mornings, due to the amount of shaking required.  Personally, hitting the bottle forcefully against my thigh several times, works to loosen and combine the “bi-phase” formula.
  3. High metallic/foiled finish (especially Rio de Rose Gold) would not suit mature lids or an office environment.
  4. Dry time is 5-10 seconds…you must work fast for color placement.
  5. Applicator dispenses too much product for my liking.  I prefer to place the color on a synthetic brush and then apply it to the lids.
Josie Maran Coconut Watercolor Eyeshadow "bi-phase" liquid.

Josie Maran Coconut Watercolor Eyeshadow “bi-phase” liquid.

Josie Maran Coconut Watercolor Eyeshadow stuck at the base of the bottle.

Josie Maran Coconut Watercolor Eyeshadow stuck at the base of the bottle.

This formula reminds me of Chanel’s discontinued Ombre D’Eau Fluid Liquid Eyeshadows.  The above photos clearly show the “bi-phase” liquid; the pigment portion is basically stuck to the base of the bottle for every use.  Without the proper amount of shaking, only a fraction of pigment is moved, which results in a diluted and poorly functioning color.  Only when you hear the agitator beads moving is the pigment fully integrated.  After a couple of minutes, even my husband became frustrated with the shaking.  His exact words were, “My goodness, this reminds me of trying to get ketchup out of the glass bottle.” 🙂

**Update:  Unscrewing the top and swirling the applicator wand several times in the bottle before application helps free the agitator balls from the pigment.  

Josie Maran Coconut Watercolor Eyeshadow Beach Sand.

Josie Maran Coconut Watercolor Eyeshadow Beach Sand.

Josie Maran Coconut Watercolor Eyeshadow Beach Sand.

Josie Maran Coconut Watercolor Eyeshadow Beach Sand.

Beach Sand is a color I can see myself using on a daily basis.  This shade also makes an outstanding base for powdered eyeshadows for added depth, dimension and longevity.

Josie Maran Coconut Watercolor Eyeshadow Rio de Rose Gold.

Josie Maran Coconut Watercolor Eyeshadow Rio de Rose Gold.

Josie Maran Coconut Watercolor Eyeshadow Rio de Rose Gold.

Josie Maran Coconut Watercolor Eyeshadow Rio de Rose Gold.

Rio de Rose Gold’s warm metallic tones proved to be too overpowering for my eye shape and skin tone.

Josie Maran Coconut Watercolor Eyeshadow Rio de Rose Gold as a base and Beach Sand applied directly on top with Make Up For Ever S-556 Artist Shadow.

Josie Maran Coconut Watercolor Eyeshadow Rio de Rose Gold as a base and Beach Sand applied directly on top with Make Up For Ever S-556 Artist Shadow.

As a solution, I applied Beach Sand over Rio de Rose Gold and the resulting hue was more befitting for a woman of my age (28 🙂 ).  MUFE Artist Shadow S-556 was also used in the crease and outer corners.  Love the results!

Ingredients for Josie Maran Coconut Watercolor Eye Shadow:

Water**, Glycerin**, Cocos Nucifera (Coconut) Fruit Juice**, Synthetic Fluorphlogopite, Pentylene Glycol, SD Alcohol 40-B**, Sodium Olivoyl/Cocoyl Amino Acids Fructoside, Propanediol, PVP, Lactic Acid**, Benzoic Acid**, Argania Spinosa (Argan) Kernel Oil*, Phenoxyethanol. May Contain: Mica (CI 77019)**, Titanium Dioxide (CI 77891)**, Iron Oxides (CI 77491, CI 77492, CI 77499)**, Ferric Ferrocyanide (CI 77510). *Organic. **Natural.

Josie Maran Cosmetics can be found exclusively at Sephora and QVC.com

THE VERDICT:  If makeup could talk what would it say?

Makeup would tell you Josie Maran Coconut Watercolor Eyeshadows are lovely.  If you are someone who seeks a feather lightweight formula, more natural ingredients, a metallic finish, and long wearing results then these babies are for you.  Personally, I adore Beach Sand and am willing to tolerate the hassle of shaking/beating my bottle, some may not.  What say you, yea or nay?  Be well, stay safe and be happy.

-Maria

*Ifmakeupcouldtalk.com is not affiliated with any brands mentioned, all products were purchased by me. *Compensation is not given for any reviews. This post contains a store affiliate link. *Click on each photo to enlarge. *Click on the rose highlighted words to take you to a direct link to each product. *All opinions are my own and based on my experiences. *All photos are property of Ifmakeupcouldtalk.com unless otherwise noted.